This week’s episode of Funding & Disrupting presented by Oura Collective introduces you to the leading digital media investment firm, North Base Media. Keith Herman interviews Marcus Brauchli, the Co-Founder and Managing Partner, to get an insight into his entrepreneurial journey and some in-depth knowledge of his media investment company.
In the podcast, Marcus tells how NBM provides passive income and helps companies grow from the very beginning. Also, you’ll love the part where Marcus discusses the decision-making process followed by North Base Media. From receiving pitches to digging deep, their decision-making flow is seamless. Keith and Marcus also discuss the latest investment made by NBM with Zaiko in detail.
North Base Media: Successfully Builds Top Brands Across the Global Digital-Media Market
North Base Media is the fastest-growing global digital media investing company. A leading company that builds top brands in the growing global digital-media market. The company’s idea emerged during the early ’90s when Marcus Brauchli lived in China. The media there was not very robust.
With the innovation of smartphones and the internet, media found a real platform to sustain. During this time, Marcus realized how the invention and usage of smartphones could be the next big thing for media. People seek out content and experiences tailored to their interests. With the massive scope in the field, Marcus and his partner Sasa Vucinic came up with the idea of North Base Media.
Marcus Brauchli elaborates on how the content requirements are different for different people. He emphasizes how cultural differences matter enormously in the media industry. NBM overcame these hurdles to become a leader in global digital media.
Keith asks Marcus about forming a team and finding the right clients, Marcus responds with how they initially look for savvy entrepreneurs. Those with the ability to bring business opportunities through emerging technologies.
It is fascinating to know how Marcus and his partner Sasa traveled to different countries bringing in more business opportunities and growing their business. Marcus jokingly tells Keith how he would leave his business cards after socializing with people.
North Base Media’s Strategy
In the podcast, Keith takes an eager interest in the working strategy behind NBM. When Keith asks Marcus about the types of investments they’ve made till now, he openly discusses how they moved from $25,000 to a whopping million and a half!
On being asked about how they chose the companies to invest in, Marcus bluntly told how they don’t put money on promises of the prospect. NBM follows a stringent two-step investment process.
North Base Media made around 25 investments in various countries. You’ll get some real insights when Marcus talks about the hurdles and solutions to international business. He openly discusses how foreign investments are arduous and how NBM blends with different cultures and countries. If you’re looking for some real market candid bits of advice, then this podcast is just right for you.
The Incredible Journey of The Managing Partner Marcus Brauchli
In the podcast, Keith also throws light upon the personal achievements and life of Marcus Brauchli. The amazing part about Marcus is his Political Science background and being the top editor of both, The Wall Street Journal and The Washington Post.
Keith asks Marcus, “Are you an investor first or a journalist?” Marcus openly declares himself a journalist first. Further, Marcus explains the difference between the two highly different professions and the connection. Marcus explains how Venture Capitalism and Journalism are strongly connected. He says both professions require a wide-ranging set of interests, the ability to differentiate between right and wrong, and skills to do deep research.
Marcus talks about how covering finance, business, and money matters through journalism has helped him become an efficient Venture Capitalist. Marcus also discussed how he feels journalism is about asking questions and venture Capitalism is about giving answers. Since NBM works with early-stage investors, he tells Keith how the big part is the narrative of where you’ll go. Marcus’s journalism skills like fact-finding and research helped him and his firm in choosing reliable clients.
Decentralization & Diversity
The best part of the podcast is when Marcus discusses how he and his partners all reside in different countries but arrange a meeting before making major business decisions. He told how they do not take up prospects even if one of the partners finds it dicey. This quality of making decisions when everyone is aligned is what makes NBM such a success.
Marcus also told Keith how he looks for potential in prospects before investing. He even advises people about understanding different cultures and how the market works when dealing with the international market.
In the podcast, Keith asks Marcus to advise entrepreneurs about the proper pitching methods. You’ll love the raw and compelling advice Marcus gives. Marcus also asked prospects not to be hungry for money but to be hungry for change.
North Base Media Story Notes:
- The Backstory of North Base Media
- How Journalism Helped Marcus Become a Venture Capitalist
- How the Idea of Global Digital Media Evolved
- North Base Media Strategies for International Market
- Types of Investments Made by NBM
- Detailed Decision-Making Process of NBM
- How the Team of NBM Works
- Latest Investments
- Challenges and Solutions of International Media Business
- Helpful Advice for Start-ups